Here are some great suggestions from our TBS community on reducing labour pains:

• Hypnobabies
• floating in the birthing tub during contractions
• breathing techniques such as those from yoga
• rocking on a birthing ball
• keep my jaw relaxed and close my eyes to not waste energy I didn't need to
• TENS technique
• birthing tub
• counter pressure
• being vocal
• having a supportive partner in the room
• squeezing something through contractions
• yoga
• Birthing from Within
  
• hot water bottle
• standing and moving through contractions
• hot baths
• ACCEPT that it's normal and not to be feared
• moaning
• turn into yourself and visualize
• Education - prepare yourself with birthing classes
• Bradley Method

Here are some more suggestions: http://thebirthingsite.com/pain-management/item/208-ways-to-make-birthing-comfortable.html